Consumer Services
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Powering My Advice Services
What data is available for me to use?
Our data is used to power some of the country’s most popular consumer sites and comparison tools. Our New Vehicle Data and Vehicle Identity Check help consumers identify and understand car specifications in order to make true comparisons. This can be used to assist with accurate valuations and run vehicle comparators.
We provide the most accurate data in the industry because we cover more cars than anyone else and we have unique access to data for both standard specs and optional extras. Valuations offer people a real idea as to how much their car is worth, and with our Total Cost of Ownership and SMR Data, you can give consumers a deeper understanding of a vehicle’s cost over time – let them see the entire picture, not just part of it.
What are the benefits of using cap hpi data?
With our data powering your tools, you can provide the answers people are looking for right from your very own website. You can offer high quality car photography, detailed specifications and a full rundown of how much it costs to buy and run a vehicle, all from one place. So when a consumer is in the market for a new car, they don’t need to trawl the web – you can offer them everything they need.
Our data not only allows consumers to make smarter, more informed decisions, it also increases the ‘stickiness’ of your website, boosting leads and conversion rates. And because we’re renowned across the automotive industry, people will appreciate the standing we bring. Not only is our data used by the Government, we also work closely with the DVLA, the police, and numerous motor insurance companies. Top businesses in Britain trust our data – you can too.
How can I make best use of the data?
With our New Vehicle Data, you can build configurators that compare different models and prices – something your customers will appreciate massively, as it offers them inspiration for their next car purchase and a decent idea of what it will cost. We already power some of the most famous consumer advice services in the country.
We also help dealerships with car classifieds – when a potential customer is searching for stock, the classified section has information for every car. This includes vehicle spec, age, costs, optional extras, images – all from data provided by us. And with cap hpi, you not only get the data, you also get it interpreted correctly in ways that meet your customers’ needs.
Simplifying Consumer Choice
How can I help consumers choose the right car in the first place?
People sometimes find the process of buying and selling a car confusing, intimidating or stressful. There are an overwhelming number of makes, models and options to choose from, all described in extensive detail. We can provide everything you need to sort through all this information and help with their decision-making.
We offer easy-to-use car comparison services for weighing up different models across all brands. We can help people easily identify standard and optional equipment so they know precisely what’s included in their purchase and what will cost extra. With our data, you can explain and highlight true ‘value for money’ and empower consumers make the choice that’s right for them.
How can I help consumers consider the total cost of car ownership?
Running costs are an important part of owning a car that people often forget to consider. Add to that how much a car will cost to insure and you’re talking hundreds to thousands of pounds of additional costs each year.
From car tax and fuel costs to servicing, maintenance and repair costs, we have data that will allow you to provide the very best advice to consumers on the overall cost of running a vehicle. You can also demonstrate their biggest cost will be depreciation – we’re the only business in the automotive industry that can predict the future value of a car with such accuracy.
How do I help consumers avoid pitfalls when buying a car?
We’ve all heard the stories. Someone buys a car only to have a knock at the door the next day to find the police towing it away. This might be an extreme example, but it’s not uncommon. We want to help you protect consumers from buying a lemon – that’s why we offer everything from expert advice to detailed data.
Our hpi Check is the UK’s best known and most comprehensive provenance service, uncovering dodgy backgrounds and exposing any car’s hidden history. And it’s guaranteed – if we fail to find a problem, we’ll cover the value of the car up to £30k. We offer this service directly to consumers (bringing complete peace of mind and proof of a safe bet for potential buyers) or as part of a package for our trade customers. Rest assured, any dealership displaying the ‘hpi Check’ logo has consumer interests at heart.
How do I ensure consumers receive a fair value for their part exchanges?
When it comes to part-exchanges, we bridge the gap between dealerships and consumers, reducing stress for everyone involved. We are the industry benchmark for accurate values and for comprehensive valuation data on all cars under twenty years old means you can offer the right information every time.
When considering the real value of a car, we take everything into account – from the condition of the vehicle right down to the costs incurred by the dealership. You can trust the values we suggest will be fair to both parties. Our data powers many of Britain’s best known services, so you know everyone involved is in good hands.
Further Opportunities For Dealerships
How can I be seen as a consumer champion?
First of all, our specialised consumer click data puts you in touch with people who are looking to buy a new car. This allows you to pro-actively follow up genuine consumer interest in your stock – our data is carefully analysed to ensure you’re getting quality over quantity. In other words, you can offer people exactly what they’re looking for.
Set your own parameters to see which of your stock profiles consumers are interested in and they are considering competitor vehicle options. Segregated datasets allow you to promote relevant forecourt stock and offer real insight into cars people are looking to part exchange. Gain opportunities to pursue deals and open up avenues for new stock.
How do I keep my consumers loyal?
A car can be one of the most expensive things we buy in our lives. It’s often overwhelming for people looking at their next purchase – but they’ll always remember your help if you simplify their decision-making. If you give your consumers the best tools to make the right decisions, they’ll be so much more inclined to come back and recommend you to their family and friends.
We can assist on all elements that factor into purchasing a car, including running costs, provenance checks, professional vehicle imagery and option specs – all great reasons for repeat custom. We can also help you point out new cars that are cheaper to run, own and finance than their existing cars. We’re here to make your business more attractive to consumers.
As a dealership, how can we show we’re trustworthy for part exchanges?
Consumers want as much transparency as possible. Our electronic appraisal app – when used by a dealership alongside the consumer to appraise a car – offers everyone a clear, straightforward process, reducing the likelihood of a disagreement over the condition of the part exchange. It not only speeds up the entire process, it also makes it more accurate and reduces costs for everyone.
There’s sometimes a disparity between what a dealership believes a part exchange is worth and what the consumer thinks, quickly leading to the loss of a deal. But with our ‘Fair Deal’ tool, we provide a range of values that gives the dealership a realistic valuation and offers just the right amount of flexibility to do a deal and not be out of pocket. We’re a fully independent business, so we provide accurate values that both parties can always trust.
